has hired Brian Kramer, an automotive retail veteran with nearly two decades of leadership experience, as general manager of newly acquired online wholesaling platform Accu-Trade.

Brian Kramer

With a second title of EVP, Kramer is charged with leading the nationwide rollout of Accu-Trade’s services, which allow dealers to trade inventory with other dealers and to make sight-unseen, instant cash offers on privately owned vehicles. closed on the Accu-Trade acquisition in March, paying $65 million in cash and company shares, with a potential earnout of the same amount. As of May, Accu-Trade was being offered to’s network of dealer customers on a subscription basis. The company reported it had helped add 200 new dealer customers at the National Automotive Dealers Association trade show in March.

“I am thrilled to welcome Brian Kramer to the team as EVP & General Manager of Accu-Trade – Innovative Dealer Tools,” company president and CEO Alex Vetter wrote on LinkedIn. “Brian’s hands-on, dealership experience makes him uniquely suited to lead the Accu-Trade expansion and develop our vehicle buying network. He is a thought leader in the industry and has demonstrated a real passion for technology and how it can be used to advance the automotive retail experience.” 

In his own LinkedIn post, Kramer wrote: “Our industry is at a crossroads during a very unique time of innovation, probably the most amount of disruption in the history of automotive retail. is uniquely equipped to help dealers navigate the world of online retailing and used-vehicle acquisition.

Kramer joins after nearly 30 years working at auto dealerships and dealership groups. Most recently he was a general manager of Germain Automotive Partnership, a dealership group based in Ohio. Kramer worked from Naples, Florida, where he headed up Germain Toyota of Naples and Germain Lincoln of Naples.

Kramer previously served as a general manager for Autonation and as a general manager for Germain Motor Company, of which his more recent employer is an offshoot.

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