Real Estate Direct Inc. has changed its name to RSquare Co. Ltd. to benefit from brand equity of its mainstay proptech business, the company said.

Based in South Korea, RSquare has been marketing and brokering transactions for rental and for-sale commercial properties since 2009.

Real Estate Direct recently introduced RSquare services in Singapore following an expansion into Vietnam and plans to further grow its reach in Southeast Asia.

Similar to Republiq, RealtyPlanet and OfficeFind, RSquare is one of the leading commercial real estate companies in South Korea. It brought in more than $70 million in revenue in 2021.

In the first three months of 2022, the company received contracts with a cumulative value of ₩65 billion ($50.4 million), half the value of its contracts last year, according to its LinkedIn post.

The rebranding is part of a marketing strategy to unify the company’s brand identity.

“With the change of name, we will expand our market dominance by actively promoting new businesses such as data analytics and advancing into Southeast Asia including Vietnam and Singapore,” a company official told Hankyung.

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