Allegro, an operator of leading b-to-c and c-to-c marketplaces in Poland, will introduce several changes for sellers beginning in July.
Allegro will increase fees for sellers for its basic subscription plan from PLN 39 ($8.80 U.S.) to PLN 49 ($11 U.S.). As part of the subscription, sellers get access to many additional services, including analytics through the sales tool.
The company will also increase costs by about 20% for sellers that participate in Allegro delivery subscription service Smart. However, the company will still cover the majority of the delivery costs for products shipped with Allegro Smart.
Allegro has also introduced a new price list in many of its categories, which primarily increases sales commissions or maximum values of fees charged after transactions.
Allegro’s FY2021 revenue was PLN 5.4 billion ($1.3 billion U.S.), up from PLN 4 billion ($899.3 million U.S.) in the same period last year. Adjusted earnings before interest, taxes, interest, depreciation and amortization (EBITDA) was PLN 2 billion, up from PLN 1.8 billion in FY2020.
As of the end of 2021, Allegro had around 13.5 million active buyers on its marketplace, an increase of 3% from 2020.