Apartments.com is rolling out a search improvement that gives prospective tenants a unit-by-unit picture of large apartment complexes.

The new feature improves on the usual way that large complexes showcase vacancies, namely showing canned photos of model units rather than of the vacant units themselves.

“Apartments.com will become the first online rental network to offer customers the option of presenting detailed, unit-specific information for every single unit in the community, including photos, floorplans, walkthrough videos, 3D tours, the view from the unit, and more,” a company announcement stated.

Separately, Apartments.com has announced a tie-in with technology vendor Rently that lets prospective tenants book tours on the Apartments.com app and, if they choose, take an unassisted tour made possible by Rently’s remote security and door-opening systems. That announcement is available here.

Apartments.com calls its new offering for big rental complexes “the Listing of the Future.” It comes in response to the results of a recent survey of 45,000 renters that found 94% of them want unit-specific floorplans and availability, while 82% say the location of a unit within a building or community matters and 63% are interested in the unit’s view. 

“The Listing of the Future is the most significant innovation in online apartment search since we launched the new Apartments.com eight years ago,” VP of product and operations Stuart Richens wrote in the release.

Apartments.com piloted the Listing of the Future with several property management companies, and the new unit-level listings are live for a number of large properties in Minneapolis, Boston, and San Francisco. The feature is now available for the company’s clients nationwide.

Apartments.com, the No. 1 U.S. rental site, is a subsidiary of the CoStar Group.

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