Mota Inc. has launched a new c-to-c auto marketplace for the buying and selling of used cars in Japan. The new service, called Mota Direct, was added to the existing activities of buying cars online and selling cars to dealers via auction.

Mota (formerly Autoc-One, founded in 1999) is an abbreviation of ‘move on, travel around’. It deals in both new and used cars.

Connecting individuals, the new used-car online trading platform charges no commission at the time of listing or contract closing. Since each offering is assessed and inspected before listing, Mota Direct has a flat fee of Y38,500 ($283 U.S.) in addition to ownership transfer fees. It also offers auto financing, warranty and post-sale maintenance services.

Mota’s bays can also be used for vehicle photography before listing and completing paperwork. The company plans to introduce AI assessment in the near future.

“We would like to improve transparency and solve other issues with technology. Mota Direct makes it safe, secure, and easy to buy and sell cars online. Mota will continue to develop services as a leading company of mobility tech,” said Daisuke Sato, the company’s president and CEO.

According to SimilarWeb,’s traffic is far behind market leaders and, which each have above 20 million monthly visitors.

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