European fashion marketplace Vinted is launching a dedicated shipping brand. Vinted Go, which will operate as a separate business within the group, is intended to give customers more convenient and affordable delivery options, and ultimately mitigate the environmental impact of parcel deliveries.

The new business, which the company describes as a “major milestone” will begin operating in Paris, through dedicated pick-up/drop-off (PUDO) points.

Vinted Go is also building new digital shipping infrastructure, allowing it to offer delivery services to third parties, as of next month. The company says the new service “will combine and optimize a multi-market network of delivery partners, resulting in a wide range of well-priced delivery options for any business.”

Vinted currently uses a network of 43 parcel transportation partners and 220,000 PUDO points across Europe.

“Europe’s cross-border shipping infrastructure is highly fragmented, lacking accessibility, convenience and connectivity — all of which are key to enabling international commerce businesses,” said company VP Vytautas Atkočaitis, head of Vinted Go.

“By creating a stand-alone business today that will focus exclusively on parcel delivery, we can strengthen and expand our offerings to consumers while developing and testing different solutions to create a better parcel delivery experience.”

Thomas Plantenga, newly appointed CEO of Vinted Group, added, “The changes presented today will allow us to create more specialized offers for different parts of the consumption cycle and gain new experience. Our parcel delivery team has already achieved a great deal in different markets by connecting carriers and encouraging them to choose PUDO points for delivery. I look forward to seeing what they do in the future.”

The company has reshuffled its leadership in line with the new developments, with Plantenga becoming group CEO, Adam Jay made CEO of the marketplace, and Atkočaitis heading up Vinted Go.

Plantenga, who has been at Vinted for six years, according to his LinkedIn profile, has also served as co-CEO and CSO at the company. He has previous marketplace experience, having spent over two years at OLX, as interim head of MENA, head of West & East Africa, and portfolio development manager, all for emerging markets.

He replaces Mantas Mikuckas, who is retiring from day-to-day operations and will instead serve as strategic advisor, while staying on as a board member.

Jay, newly appointed head of the Vinted trading platform, has worked for Expedia Group, Hotels.com, Avis and Travelport. His role will be to focus on developing new services, working on user security, and drumming up new business.

“The second-hand market is still gaining momentum and Vinted is playing an important role in the rapid transition to alternative uses. I am delighted to have joined a business that is so focused on an important mission,” said Jay.

Founded in Vilnius, Lithuania in 2008, Vinted has since expanded into Spain, France, Luxembourg, Belgium, Netherlands, Germany, Austria, Czech Republic, Poland, the U.K., Italy, Portugal, the U.S., and Canada.

While its competitors, such as Poshmark and ThredUp, have gone public as part of their growth strategies, Vinted has been busy with acquisitions of similar fashion resale marketplaces: Spanish Chicfy in 2019, and Dutch UnitedWardrobe in 2020.

Its GMV was reported to be close to €2.8 billion in December 2021.

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