European fashion marketplace Vinted has taken its new digital shipping platform live.

The company said the new venture “brings together and optimizes third-party carrier infrastructure for Vinted’s marketplace, and now for business customers too.”

In June, the Lithuania-founded company unveiled a dedicated shipping brand called Vinted Go. It is now opening up its logistics network to third parties, marking a foray into b-to-b territory, having previously used a c-to-c model.

Vinted Go, which operates as a separate business within the group, was established to give customers more convenient and affordable delivery options, and ultimately mitigate the environmental impact of parcel deliveries.

Vinted currently uses a network of 43 parcel transportation partners and 220,000 PUDO points across Europe.

The new business, which the company describes as a “major milestone” is initially operating in Paris, through dedicated pick-up/drop-off (PUDO) points.

“Vinted Go has a strong pool of potential new clients looking to increase their shipment operations via pick-up and drop-off points in Spain, Italy, France, the U.K., Benelux and Germany,” said Vinted Go, quoted by Fashion Network.

“Thanks to our network of carriers and delivery partners, our team is able to link together a fragmented logistics infrastructure,” added Vinted Go VP Vytautas Atkocaitis.

“The new service deployed by Vinted Go offers more convenient and cost-effective delivery solutions. We are a digital tech company that aims to make international e-commerce as smooth as possible. Launching our own b-to-b digital delivery platform is an important step toward this goal.”

Founded in Vilnius, Lithuania in 2008, Vinted has since expanded into Spain, France, Luxembourg, Belgium, Netherlands, Germany, Austria, Czech Republic, Poland, the U.K., Italy, Portugal, the U.S., and Canada.

While its competitors, such as Poshmark and ThredUp, have gone public as part of their growth strategies, Vinted has been busy with acquisitions of similar fashion resale marketplaces: Spain-based Chicfy in 2019, and Netherlands-based UnitedWardrobe in 2020.

Its GMV was reported to be close to €2.8 billion in December 2021.

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