ALTAMONTE SPRINGS, Fla. — If recession hits, can general marketplaces like Facebook Marketplace, Avito, Craigslist, Gumtree and OLX survive? And thrive? A new report from the AIM Group says the answer to both questions is “Yes.”

The AIM Group 2022 Global Marketplaces Annual, a 126-page report, gives details.

“The pandemic gave millions a shot in the arm — including many of the world’s leading horizontal marketplaces,” said Peter M. Zollman of the AIM Group. “E-commerce skyrocketed, transaction services grew, and after an initial squeeze, revenue, traffic and profits all came roaring back.

“Consumers have trained themselves to ‘buy now,’ and marketplaces that offer used stuff of all kinds may come out ahead if there’s a recession.”

But it’s not that simple. Some marketplaces offer transaction services; some don’t. Some are sophisticated; others have a long way to go. What works in the U.S. won’t necessarily fly in China or Pakistan. The AIM Group report provides extensive analysis of what’s working, what’s not, and what’s needed.  

The report covers 195 companies worldwide, including 58.com (China); Carousell (Southeast Asia); Mercado Libre (Latin America), Avito and Yandex (Russia); Adevinta / Schibsted; Naspers / Prosus, Craigslist, Sahibinden (Turkey), OfferUp (U.S.) and Facebook Marketplace.

It spotlights strategies and tactics of the giants and checks on disrupters. It covers trends like trust and safety — a huge concern — and looks at user communities and their untapped potential.

The AIM Group also analyzes two “companies to watch:” Norway-based Tise, representing the new wave of resale marketplaces, and Larixon Classifieds, with one of the most exotic classified portfolios in the world. It also follows up on last year’s “companies to watch,” DPG Media and OpenSooq. 

The report ranks the Top 50 world’s largest general marketplace and classified sites by traffic. Businesses from Japan, France, Russia and the U.S. are the leaders. There’s also a Top 20 Multivertical Marketplaces by Revenue list, with Asia dominating.

Our country-by-country analysis lists Top 3 general marketplaces and classified sites in 67 countries, from Argentina to Zimbabwe. 

The report sells for $1,495 at AIMGroup.com; a free preview is available there, too. 

Note to editors: Free copies of the report are available for coverage by calling 1-407-788-2780 or emailing . AIM Group founding principal Peter M. Zollman is available for interviews at , 1-407-788-2780. 

The AIM Group provides global business intelligence services for automotive, real estate, recruitment and horizontal marketplaces and classified advertising sites. We work at senior levels with marketplace companies, investors and vendors on strategic and operational opportunities and challenges. We’re a global team of more than 40 experts who understand changes in the marketplace and classified advertising industry in greater depth than anyone else. We publish AIM Group Marketplaces Report and AIM Group Recruitment Intelligence, and run leading global conferences for marketplace companies. Founded in 1998, the AIM Group is based in Altamonte Springs, Fla. For more information visit AIMGroup.com or call 1-407-788-2780.

Companies in this report:

  • 2DeHands/2EmeMain 
  • 58.com 
  • 88DB.com.hk 
  • 999.md 
  • 99Acres 
  • Adevinta 
  • Adverts.ie 
  • Allegro 
  • Alma Media 
  • Anjuke 
  • Auctions.Yahoo.co.jp 
  • Aukro.cz 
  • Auto Trader U.K. 
  • Auto.ru 
  • AutoMobile.it 
  • Avito.ru 
  • Avito.ma 
  • Bakeca.it 
  • Baraholka.Onliner.by 
  • Bayut 
  • Bazaraki.com 
  • Bazos 
  • BikeExchange
  • Bikroy
  • Bilbasen.dk 
  • Blocket 
  • Bunjang.co.kr 
  • CarCheck 
  • CarDekho 
  • Carousell 
  • Cars24 
  • CarsGuide 
  • Carvana 
  • CashMyCar 
  • Catcha Group 
  • ChoTot.com 
  • Classifieds.co.zw 
  • ClickBD
  • Craigslist 
  • CustoJusto.pt 
  • DBA.dk 
  • DPG Media 
  • Daangn.com 
  • DealerRefresh 
  • Depop 
  • Divar.ir 
  • Drom.ru 
  • Dubizzle 
  • EBay 
  • EBay-Kleinanzeigen.de 
  • Emerging Markets Property Group
  • Encuentra24 
  • Esam.ir 
  • Etsy 
  • Etuovi.com 
  • Euromonitor International 
  • European Internet Ventures 
  • FJ Labs 
  • Facebook 
  • Flipkart
  • FreeList.gr 
  • Frontier Digital Ventures
  • GOglasi.com 
  • Ganji.com 
  • Grupo Zap 
  • Gulf 
  • GulogGratis.dk 
  • Gumtree 
  • HaloOglasi.com 
  • Haraj.com.sa 
  • HasznaltAutó 
  • Holding66 
  • Huuto.net 
  • IProperty Group 
  • Info Edge 
  • InfoCasas 
  • InfoJobs 
  • Irr.ru 
  • JD.com 
  • JaCars.net 
  • Jiji 
  • Jmty.jp 
  • Jobs.cz 
  • Jofogas.hu 
  • Jogo Consulting
  • Junk Mail Marketplaces Group 
  • Juwai IQI
  • Kaidee 
  • Kaspi.kz
  • Kijiji 
  • Kolesa Group 
  • Kufar 
  • KupujemProdajem.com 
  • LaendleAnzeiger.at 
  • Lajumate.ro 
  • Lalafo 
  • Larixon Classifieds 
  • LeBonCoin 
  • LesPac 
  • LetGo 
  • Lifull 
  • LinkedIn 
  • Locanto 
  • MagicBricks 
  • Makler.md 
  • Market.kz 
  • Marketplacer 
  • Markt.de 
  • Marktplaats
  • MarocAnnonces.com
  • Mediahuis 
  • MeineStadt.de 
  • Meqasa 
  • MercadoLibre
  • Mercari 
  • Milanuncios.com 
  • Mitula
  • Mobile.de 
  • Monster.fi 
  • Moteur
  • Motors.co.uk 
  • Muaban.net 
  • Mudah.my 
  • Naspers 
  • Naukri 
  • Nextdoor 
  • Njuskalo.hr 
  • Null-Leasing.com 
  • OLX 
  • OList.ng 
  • OfferUp
  • Oikotie.fi 
  • Opendoor 
  • ParuVendu.fr 
  • PetitesAnnonces.ch 
  • Pin.tt 
  • Poshmark 
  • Preloved.co.uk 
  • PropTiger 
  • PropertyPro 
  • Prosus 
  • Q84Sale.com 
  • QatarLiving.com 
  • Quikr 
  • QuintoAndar 
  • REA Group 
  • Realtor.com
  • Recruit Holdings 
  • Red Arbor 
  • Refash 
  • Ria.com 
  • Ricardo.ch 
  • Ringier 
  • Ruten.com.tw 
  • SBazar.cz 
  • SafeTradeSpots.com
  • SafeTradeStations.com 
  • Sahibinden 
  • Schibsted 
  • SegundaMano
  • Sequoia Capital
  • Shafa.ua 
  • Sheypoor.com 
  • Shpock 
  • Skelbiu.lt 
  • Slando.com 
  • Somon.tj 
  • Spinny 
  • Square Yards 
  • Subito 
  • Swiss Marketplace Group 
  • Tencent 
  • The Next Closet 
  • Thoma Bravo 
  • Tise.com 
  • Tonaton.com 
  • Tori.fi 
  • Trade Me 
  • Trader Corp. 
  • Tradera.com 
  • TradingPost.com.au 
  • Trovit 
  • Unegui.mn 
  • VK Holding 
  • VNV Global 
  • Vendora 
  • Vinted 
  • VivaReal
  • VivaStreet.be 
  • Vivanuncios 
  • Wallapop 
  • WillHaben.at 
  • XE.gr 
  • Yandex
  • Yapo.cl 
  • Yelp 
  • Youla.ru 
  • Z Holdings 
  • Zameen 
  • ZapImoveis 
  • Zefo 
  • Zhuan Zhuan 
  • Zillow 
  • Zozo

 

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