Adevinta is about to sell another Gumtree brand. The Norway-based marketplace giant is selling horizontal Gumtree South Africa (Gumtree.co.za) to Ignition Group, a South Africa-based business with an investment focus on the technology and media sectors, as stated in the company's news release. Private equity firm Impresa Capital is the majority shareholder in the group and thus the de factor buyer. 

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