Fashion marketplace Depop has announced a new initiative showcasing musicians, artists and designers through a series of community-based events in three fashion capitals.
Depop Collaborators will involve “five creatives and collectives bringing their perspectives on circular fashion to life through workshops, installations and pop-ups” in Los Angeles, New York, and London, where the company is based.
Fashion designers Makayla, Paris, Ed & Benny, Stitch and underground music collective Keep Hush will participate in interactive events due to take place between August (when the series will begin in Los Angeles) and November (closing in London).
“At Depop, we are building the world’s most diverse, progressive home of fashion,” said Jumoke Adekunle, Depop’s global brand marketing lead, quoted by various media outlets.
“We are a place where people come to get inspired, connect with likeminded people, and find a community. We’ve given these creatives a platform to showcase and champion their perspectives on circular fashion in a way that aligns with their identities and is meaningful to their followers.”
The artists will also unveil new designs in their Depop shops, in conjunction with the live events.
The move is a further example of fashion resale sites’ attempts to make inroads with Gen Z users by integrating themselves in youth-friendly content.
Earlier this month, Depop announced a collaboration with The Sims, a series of life simulation video games published by Electronic Arts.
The Atlantic described Depop as “a little bit eBay and a little bit Instagram”, and indeed it was founded in 2011 as a social network where readers of PIG magazine could buy items from the young creatives featured in the magazine, only later to be redesigned as “a marketplace and a mobile space where you can see what your friends and the people you’re inspired by are liking, buying and selling”.
In June 2021, it was announced that Depop was to be acquired by Etsy, a popular marketplace for selling and buying handmade, crafting, and vintage items, for $1.6 billion in an all-cash deal due to close in the third quarter of the year.
Competitors include Tradesy, ThredUp, Poshmark, Grailed and StockX.