Fashion marketplace Vinted has joined Classifieds Marketplaces Europe (CME), a coalition of E.U.-based classified operators, active in 17 European countries.

CME was formed in April, when three major Europe-based classified site and marketplace operators — Adevinta, OLX Group and Schibsted — announced they had come together in a coalition.

At the time, the trio said the new alliance would represent the online classifieds sector and communicate to stakeholders in Europe about the role and contribution of classifieds marketplaces to local circular economies.

Lithuania-based Vinted is a c-to-c fashion marketplace active in 16 markets across Europe and North America.

“As a business which aims to have a positive impact on consumption, we are pleased to join other circular economy marketplaces to become a member of CME,” said Janneke Sloetjes, senior director of global public affairs at Vinted.

“We believe it is important to speak with a unified voice on key issues to effectively contribute to good policymaking and increase knowledge of our business and its impact.”

Carolin Wehrhahn, chair of CME and director of EU public affairs at Adevinta, added, “We are delighted that Vinted have joined CME. As a well-known brand that is already recognized as a leader in secondhand trade, they will help our coalition build a better understanding of our industry’s fantastic contribution to circular consumption in Europe.”

Founded in Vilnius, Lithuania in 2008, Vinted has since expanded into Spain, France, Luxembourg, Belgium, the Netherlands, Germany, Austria, the Czech Republic, Slovakia, Poland, the U.K., Italy, Portugal, the U.S.A. and Canada. It has over 1,200 employees.

In May 2021, Vinted raised €250 million ($253 million U.S.) to give a pre-money valuation of €3.5 billion.

CME was set up to work with European Union policymakers to ensure policies like the Digital Services Act (DSA) and General Product Safety Regulation (GPSR) “take into consideration the many benefits our industry brings to Europe.”

The lobby group said it also intended to support local commerce, promote economic inclusion, and create thousands of jobs across Europe, while highlighting the contribution the industry makes to the circular economy.

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