Dutch consumers are increasingly searching for free items on Marktplaats.nl, the country’s leading classifieds website. Consumers typed the key word ‘free’ or a key phrase that included ‘free’ on the website almost 70 million times during the first eight months of the year, according to a news release from Adevinta-owned Marktplaats. This represented an 11% increase from around 63 million searches during the corresponding period a year earlier. The company attributed this growth to mounting inflationary pressure in the Netherlands.
The marketplace introduced a donation section last year. This enables consumers to look for free goods in their neighborhood and donors to post ads for free. The section currently lists more than 62,000 items. “[There is] enormous demand for free items on Marktplaats,” said Maaike Veeling, head of communications at Adevinta Benelux (LinkedIn profile).