Italy-based IBuying firm Casavo has presented its new brand identity, which consists of a logo with different typography and updated corporate orange color.
The new identity aims to highlight the evolution of the company’s value proposition, which it characterizes as an innovative and complete experience that facilitates the buying and selling of homes.
“Casavo needed a new brand identity that would combine the ambition of our company with our new communication needs, so we decided to go for a big rebranding project that we have been working on together for the last seven months,” said Juan Manuel García Hernández, head of marketing at Casavo Iberia.
Since February, Casavo’s marketing team has worked with brand agency Design Studio, which previously delivered the transformation of Deliveroo and brand campaign “Belong Anywhere” from AirBnB. This latest project has been developed around Casavo’s three objectives: to reflect the evolution of the company’s value proposition, to create an identity capable of combining its local roots with its European character, and to build a brand identity that connects with a wider audience.
“We have joined forces with Casavo to face the great challenge of creating a truly unique platform — from building new bespoke branding tools, including custom illustrations or signature photo shoots, to achieving an entirely new and iconic brand experience that captures the spirit of the company,” said Charlotte Francis, design director at Design Studio.