Automotive marketplace has re-appointed Sonia Jain (LinkedIn profile) as CFO after she left the company earlier this year to join a tech startup.

Sonia Jain

“We are thrilled to have Sonia back as we continue to invest for sustainable growth,” CEO Alex Vetter wrote in a statement. “I’m confident that Sonia’s deep experience in retail, tech and financial management will help advance our platform strategy, driving growth and incremental shareholder value.”

Jain was initially hired as’s CFO in the summer of 2020, helping to steer the company through a difficult phase and a return to top-line growth in 2021. She left in April of this year, “to pursue a new opportunity with a pre-IPO, venture capital-backed company,” according to 

Jain’s new employer turned out to be Seattle-based startup, which links truckers to shipping companies using technology, including a digital-payments system. Convoy has raised more than $930 million U.S. in funding, including a $260 million round in April at a valuation of $3.8 billion, according to Crunchbase.

In June, however, the company’s fortunes turned, as it announced a 7% staff cut — about 90 of its 1,300 workers. One of many tech companies that have downsized in the past year, Convoy explained to GeekWire that it wanted to “ensure we are in the strongest financial position possible ahead of the potential for worsening economic conditions.”

Jain has more than ten years of retail, technology and financial-management experience. Before joining in 2020, she was CFO at streaming service Redbox and before that she was VP of finance and treasurer at Outerwall.

Jandy Tomy, who had served as interim CFO since Jain’s departure, will remain in her role as EVP of finance and treasurer.

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