U.K.-based online automotive marketplace CarWow continues to expand its leadership team, with three new appointments.

Ben Carter (LinkedIn profile) joins as chief marketing officer. Prior to his appointment, Carter was chief marketing officer at FTSE 250 retailer Dunhelm. Before that, he held the same position at hybrid real-estate agency PurpleBricks. He has also worked in senior marketing roles at a number of other digital and consumer brands, including Betfair and Just Eat.

Simon Donegan (LinkedIn profile) joins as commercial director. Donegan joins from Amazon, where he spent more than a decade in senior sales positions at its U.K. marketplace. He will be responsible for managing the expansion of CarWow’s U.K. network of dealer partners and helping them to increase revenue.

Jason Smith (LinkedIn profile) has been appointed director of CarWow’s new Drive division, which is focused on improving consumer ownership propositions and bringing new verticals to market in 2023. Prior to joining CarWow, Smith was chief executive at price-comparison websites MoneyExpert.com and SimplySwitch.com. He also spent 14 years as managing director of a pay-per-click advertising network Nixxie.

“CarWow’s mission is to create the ultimate online car buying and selling experience for our customers,” said James Hind, CEO at CarWow.

“The skills, insight and experience that they all bring will prove invaluable as we continue to build CarWow with customers and dealer partners at the core. Bringing these new talents and capabilities into the business will help us continue to strengthen the reach and influence of CarWow’s market-leading digital platform.”

Even before these appointments, CarWow had significantly expanded its senior management team in 2022, including four new senior hires in May, and appointing Alistair White as head of sales and Sally Foote as U.K. managing director in June.

Earlier this month CarWow published its financial results for 2021, which showed increases in both revenue and losses as it expanded its business in the U.K., Germany and Spain in the wake of recent funding rounds.

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