Manisha Seewal, former CMO at Gumtree Australia

Manisha Seewal has resigned from her position as chief marketing officer (CMO) of Gumtree Australia, CarsGuide and AutoTrader (collectively known as GCA).

Seewal’s departure follows a series of redundancies at GCA following its acquisition by publisher The Market Herald.

“With the sale of the business concluded, Gumtree is in [the] very good hands of The Market Herald leadership team. I am confident they will bring the business to even greater heights,” Seewal wrote in a LinkedIn post.

Seewal joined Gumtree in October 2021, following three years as CMO of Singapore-based auto marketplace Carro. She said she plans to travel around Australia for the next few months, before returning to Singapore.

“I want to thank [Gumtree MD] Mark Kehoe for giving me the opportunity to be part of the dynamic leadership team. I have learnt a lot alongside some of the smartest colleagues in [the] business and will take to heart the leadership values of being passionate, courageous and empathetic and adaptable for my next adventure,” Seewal said.

The Market Herald is an ASX-listed publisher of investment news and analysis. It acquired the GCA businesses from marketplace specialist Adevinta in August for A$86.7 million ($60 million U.S.).

This represented a significant discount, as Gumtree acquired AutoTrader and CarsGuide from Cox Automotive Australia for an estimated A$80 million in 2019. News Corp previously sold its 50% stake in CarsGuide to Cox Automotive for A$20 million in 2017.

According to media website Mumbrella, up to 50 GCA staff had been laid off, with the majority from Gumtree. While not confirming this figure, The Market Herald’s managing director Jag Sanger told Mumbrella that these redundancies were due to the separation of Gumtree from Adevinta, rather than cost cutting.

“We are making changes to our team of over 300 now and are sad to see some great people leave, but we have given industry-leading separation packages and every assistance to all our leavers in getting new jobs quickly,” he added.

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