Fincaraiz, the leading real estate vertical in Colombia, has launched Vitrina Móvil (mobile showcase) — a mobile office where realtors and clients can meet in the traditional way.

This phygital approach (combining the physical and the digital) reflects the fact that many Colombians still like to meet face to face when it comes to buying and selling real estate.

Vitrina Móvil will initially be rolled out in Bogota in such shopping malls as Centro Comercial Titan and Centro Comercial Parque la Colina.

Apart from offering personal attention, it will provide shoppers in these venues with information on more than 40 developments.

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