Fashion resale marketplace Yaga, which operates in several developing markets, has announced that it has raised €2.2 million ($2.2 million U.S.).

Based in Estonia, the startup also operates in South Africa, where it describes itself as the fastest growing marketplace for secondhand fashion, Kenya and India.

It will use the investment to redouble its efforts in South Africa, amass data on Kenya and India, and more than double its headcount from 14 to 30 over the next year and a half.

Following a pilot project in Tallinn, Yaga was launched in South Africa in early 2020, where it says it has over 30,000 “shops” and 20,000 daily users, following growth of over 300% in the last six months.

The company says its goal is “to make person-to-person buying and selling secondhand as easy and safe as possible.”

“We aspire to help the next generation turn to a more sustainable consumption and see the future of shopping in the hands of individuals,” said Yaga. “This also means that the demand is driven by need, instead of retail giants and brands, as more and more people turn to secondhand to contribute to sustainable lifestyle.

In a bid to secure user trust, the company does not release payments to sellers until the buyer confirms that the item has arrived and all is in order.

Payment procedures have been tailored to the individual market specifics: credit cards in South Africa, mobile payments in Kenya, and diverse solutions in India. Yaga takes a similar approach with delivery.

Founder and CEO Aune Aunapuu intends to expand the marketplace, with Nigeria and Ghana potential targets.

“We’re big believers in the circular economy, and this is just another step toward making our planet a better place for all of us,” said Aunapuu, announcing the fundraise in a LinkedIn post.

Startup Wise Guys, Trind Ventures, Specialist VC, RubyLight and other angels participated in the investment, which takes the total funding secured to date to €3.3 million ($3.3 million U.S.), according to a report by Business Insider.

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