In a recent interview with site Economía Digital, Fedor Artiles, head of HeyCar Spain (LinkedIn profile), assessed the development of digital auto retail, which it rolled out in Spain earlier this year. 

The user is the one who decides “how far the digital path goes,” said Artiles. If they want, they can go to the dealership to see the car in person or take it for a test drive, but if they want to complete the purchase online, they can have the vehicle transported to their home.

“We do not believe that the consumer is changing their habits overnight. Each user is different, and we have to respond to their needs,” said Artiles.

From the point of view of dealers, he said that HeyCar’s marketplace “does not require any investment. Simply by reaching an agreement with us, we open this digital sales channel and have our advisors at their disposal. A buyer from Barcelona may want a specific model that is only available in Seville or Badajoz. We offer it to them.”

“We are the digital sales channel for dealers. There is a differentiating factor and that is the fact that there is still a physical person and after-sales service,” he said.

HeyCar Spain is aiming to work with 650 dealers by the end of this year. Artiles said the company was “well on the way” to meeting this goal. It currently has just over 27,000 vehicles listed on its site. 

Launched in Germany in 2017, HeyCar is owned by Mobility Trader Holding GmbH, which is backed by Germany-based automakers Volkswagen and Daimler and French carmaker Renault Group.

The company entered Spain in late 2020. It offers vehicles that are less than eight years old with less than 150,000 km (93,206 miles) on the clock. Vehicles are quality checked and come with a minimum one-year guarantee. 

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