Barcelona-located fashion marketplace GoTrendier has secured €14 million ($14.5 million U.S.) in investment to bolster its operations in Latin America. IDB Invest, Creas Impacto and IDC Ventures participated in the round, as did existing investors IGNIA, JME Ventures, Bonsai Partners and Pedralbes Partners.

Although it was founded in Spain, the startup’s main markets are Mexico and Colombia.

The money will allow GoTrendier to improve its user experience and boost the take-up of secondhand fashion, “making this category a first-purchase option that will position it in the ‘top of mind’ of the consumer,” the company said in a statement.

Founded in 2016, GoTrendier says it is the largest company for the buying and selling of secondhand women’s clothing, bags, shoes and accessories in Latin America.

The company began operating in Mexico in 2016 and entered the Colombian market the following year. It has 9.1 million users and 4.0 million items in its catalogue, with 30,000 items added every day. This year has seen it expand into children’s wear.

In January 2019, GoTrendier raised $3.5 million. Two months later, it acquired fellow Spain-based fashion resale site, Chicfy, which it later sold to Lithuania-based Vinted.

Other names in Latin American fashion marketplaces include Ropstar, Vopero and Portèlo.

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