Following a successful trial, U.K.-based property portal OnTheMarket.com has launched TecCRM, a proprietary customer relationship management (CRM) platform for real estate agents.

TecCRM, which is part of a suite of OnTheMarket software products, integrates different sales, letting, client accounting and property management systems on a single platform. It is designed to help users manage prospecting and marketing activities related to property sales and lettings.

TecCRM also includes property portal feeds that allow agents to have full control over when and how they push their stock onto portals, including OnTheMarket’s Only With Us feature. The CRM also features a GEO mapping solution that means leads are automatically assigned and sent to specific branches — or even to individual staff members.

“The launch of our new proprietary CRM system is another step forward as our plans for OnTheMarket Software continue to be delivered,” said OnTheMarket CEO Jason Tebb.

“Software is one of the four strategic pillars that are central to the development of our offering, and the launch of TecCRM will strengthen our proposition.”

Other features include sign board management, anti-money laundering and risk management, document creation and distribution and full diary management that can integrate with other diary platforms, including Google Calendar.

“All of our OnTheMarket Software products and providers are seamlessly integrated into a single tech stack of the agents’ choice, creating the ultimate end-to-end residential agency solution that enables consumer and business functions to work within a single system,” said Alan Blockley, CEO of Glanty, the previous owner of Teclet, a cloud-based rental platform that OnTheMarket.com acquired in March 2021.

This is the latest in a series of platform and product updates from OnTheMarket: In September the company launched an updated platform, while in October, it unveiled a new mobility search features filter.

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