Josh Novick (LinkedIn profile) has been appointed president of Tuvalum, a Spain-based platform that buys bicycles directly from consumers, before reconditioning and reselling them, website Zikoland reports.

Josh Novick, president of Tuvalum

Novick is a managing partner at Madrid-based Bondo Advisors, which he describes on his LinkedIn page as “a boutique advisory firm that focuses on mergers and acquisitions in the technology and media sectors.”

He also founded Madrid-based Antevenio and served as its CEO for almost 20 years (until 2018). He describes Antevenio as “a leader in vertical publishing, performance marketing and MarTech software in Southern Europe (Spain, France and Italy) and America (U.S., Mexico, Colombia and Argentina).”

Novick has a BA in philosophy from the University of Sussex and an MA in the Science of Management from Boston University. 

In a statement, Tuvalum said, “Novick’s profile is ideal to assume such responsibility due to his experience at Antevenio, closely linked to the world of marketing, and at Bondo, an expert in the tech sector, which will help to scale the company and reach other European markets, such as the French or Italian.” 

Founded in 2015 by Ismael Labrador and Alejandro Pons (the company’s CEO and chief marketing officer, respectively) and headquartered in Valencia, Tuvalum raised €3 million ($3.1 million U.S.) in a Series A investment round last month.

Later the same month, the company forecast annual revenue of €10 million in 2022, adding that it expected this figure to increase by half, to €15 million, in 2023. 

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