Indonesia-based proptech company PinHome has appointed Fibriyani Elastria as its new chief marketing officer (CMO).

Elastria (LinkedIn profile) is an industry veteran with over 20 years of experience in marketing across multiple sectors and companies.

Bibriyani Elastria

Bibriyani Elastria

She is taking on her new role after over two years at GoPay as CMO, having previously spent four and half years at Google, first as consumer product marketing manager and then as head of consumer and brand and reputation marketing.

Last year the PinHome raised 719 billion Rupiah ($50.0 million U.S.) through its series B funding round, with participation from investors including GoodWater Capital, Intudo Ventures, RibbitCapital, Eurazeo Smart City, Insignia Ventures and Interactive Fund.

In addition, the proptech company has entered the lifestyle sector with its PinHome Home Service (PHS), which offers options such as home cleaning, car wash and relaxation massage.

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