Madrid-based Housell has released a detailed breakdown of its customer profile. The bulk of those (71.1%) that listed properties on the hybrid real estate agency in 2022 were male. 28.6% were private-sector workers, 18.0% self employed and 10.2% government employees. Those outside the labour force, including retirees, also made up a significant proportion of sellers. In the wake of the pandemic, the company noted an increase in sales related to inheritances. 

Apartments and single-family dwellings accounted for 58% and 30% of its home sales, respectively, during the year — figures that broadly reflect the proportions of these types of homes in Spain’s housing stock. Around a fifth of the homes it sold in 2022 were new builds. 

Meanwhile, a survey commissioned by Housell found that 80% of owners in Spain were interested in using online services for property sales. As for potential buyers, 70% said they would seek to modify an existing home to adapt it to their needs if they purchased one — another service offered by Housell. This is partly a reflection of Spain’s ageing housing stock. A similar figure said they would be interested in a service that handled the paperwork involved in changing utility bills into the name of a new owner. 

In the wake of soaring energy costs, Housell CEO Guillermo Llibre (LinkedIn profile) said buyers of single-family dwellings in Spain were increasingly seeking to install solar panels. 

Founded in 2017, Housell raised €12 million ($13.1 million U.S.) in a 2019 funding round led by Aviv (the real estate division of Axel Springer) and U.S. private equity fund Cerberus.  

It sold around 2,500 homes in 2021 and was aiming to increase this figure to 4,000 in 2022, with forecast revenue of €8.0 million. The company is aiming to break even by 2025. 

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