StreetEasy, the New York City-focused real estate marketplace owned by Zillow Group, is to launch three new products designed for sellers in an effort to capture listing leads for agents.

These include a real-time data platform, a concierge service to connect with agents and a dashboard to track a home’s estimated value, nearby sales and closing costs, the Real Deal reported.

These features will roll out this month and next.

StreetEasy will sell these leads to brokers who subscribe to its “Experts” program. Agents will pay on closed sales only, based on a percentage of the home’s price — a similar model to the company’s buyer leads. 

StreetEasy didn’t disclose the commission rate, but brokers told the Real Deal that the company charges between 25% and 35% of a home’s price for buyer leads.  

StreetEasy, long the dominant marketplace for home sales and rentals in NYC, is now facing a challenge from CoStar, which last year launched local listings portal CitySnap in conjunction with the Real Estate Board of New York.

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