Auction Technology Group (ATG), a London-based operator of curated online auctions, has acquired U.S.-based EstateSales.net for $40 million U.S.

Based in Jackson, Missouri, and sold by the McQuade family that founded it, EstateSales.net is a platform for sellers across the U.S. Corporate estate sale companies and individuals use the site to advertise second-hand items from a variety of sources, including business liquidations.

According to an announcement, ATG will pay $30 million cash up front, plus a deferred consideration of $10 million in a year. An employee retention bonus of $2 million is payable after 12 months to certain EstateSales.net employees.

EstatesSales.net reported $8.7 million in revenue in 2022, with unaudited EBITDA of $4.7 million, representing a 54% margin. 

58% of EstateSales.net’s revenue was derived from its more than 4,000 monthly listing subscribers, with most of the rest coming from individual listing fees.

EstateSales.net attracted 7.5 million visits in December 2022, according to the most recent data from SimilarWeb. The company has more than one million email subscribers, primarily buyers looking for unique items.

Three quarters of listings on the site relate to in-person sales, with the rest sold through third-party online auction sites. However, EstateSales.net also operates a nascent marketplace, with more than 125,000 items sold on the site in 2022.

ATG funded the acquisition with cash on hand and existing debt facilities.

Founded in 1971 and traded on the London Stock Exchange (LON: ATG), ATG runs six marketplaces in Europe and the U.S., offering antiques and collectibles, agricultural machinery, industrial machinery and classic cars. 

The company’s portfolio includes U.S.-based site LiveAuctioneers, which it acquired in 2021 for $500 million

ATG CEO John-Paul Savant said: “As a leading US estate sale listing site, EstateSales.net is a natural fit for ATG as we unlock further areas of value within the secondary goods market and facilitate another part of the circular economy.”

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