Lamudi Indonesia, a real estate marketplace owned by Emerging Markets Property Group (EMPG), has formed a strategic partnership with the Indonesian Real Estate Brokers Association (AREBI) to prepare agents to compete in the digital property era and “aid the national development agenda.”

The partnership was unveiled at an AREBI event entitled Lead Today, Reap Tomorrow, which was held in Central Java province.

AREBI chairman Lukas Bong explained the importance of improving the quality of property agents in terms of professionalism and competence.

“The dynamics of the property market require agents to adapt in terms of procedures for providing consultations to prospective buyers and using technology amid the changing demands of property seekers,” he said.

EMPG acquired OLX Indonesia’s property vertical in early 2022. Later in the year, it rolled out a product that enables properties to be cross-listed on OLX.co.id and Lamudi.co.id.

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