In Bulgaria, media company Rezon Media has acquired horizontal Pozvanete.bg. The acquisition is part of Rezon Media’s strategy to expand its general classified site Bazar.bg, according to a report on Bulgarian news site Flagman.bg.
The acquisition will complement the services offered by Bazar.bg and enable its users to have a greater choice when searching for products and services. This will help Bazar.bg increase its customer base and offer new trading opportunities.
Pozvanete.bg, founded in 1999, has been already integrated with Bazar and redirects to this site when entering its address in the web browser.
Bazar.bg competes mainly with OLX.bg and Alo.bg in Bulgaria. Last month, Bazar received 8.1 million visits, while OLX counted 10.7 million, Alo had 6.1 million visits while Pozvanete saw 12,300 visits, as measured by SimilarWeb.