Zillow has introduced an interactive map feature for rental listings to show where units are located within a building or complex and what their windows look out onto, the company announced.

With the new feature, available under the “property” tab in individual listings, users see an aerial-view schematic of the building or complex, with available units highlighted in blue — like a SeatGeek for apartments. The user can click up and down building levels to see available units on different floors. Another toggle allows them to highlight units based on number of bedrooms.

Clicking on an available unit, the user pulls up a page where they can apply for tenancy or book a tour.

The new feature is currently available on the listings of 3,600 participating apartment buildings.

The product is provided by Engrain, a Denver-based vendor of touring technology and map-based, data visualization software for the real estate industry. 

Zillow doesn’t charge for hosting property maps on listings, but clients need to work independently with Engrain to have them created.

Rentals account for a growing part of Zillow’s revenue, having brought in $68 million in Q4 2022, a 13% year-on-year increase.

The company started charging for all rental listings in early 2021 and over the last year it upgraded its rental search with new filters and introduced an interface that allows for instant booking of in-person apartment tours.

Print Friendly, PDF & Email

Related Articles