Jobecam, a Brazil-based “blind” CV and video recruitment platform, plans to enter the U.S. market after raising a seed round of BRL4 million (over $790,000 U.S.).

The seed round was led by the former president of the Brazilian central bank, Armínio Fraga, and economist Daniel Gleizer.

Jobecam told Forbes it uses artificial intelligence (AI) and machine learning  to “rank” the best suited candidates for a job. The initial interview is “blind,” as recruiters can only see an automatically generated avatar and a candidate’s fictitious name.

“We aim to reduce unconscious biases in [recruitment] decision-making more efficiently, ensuring more diversity, inclusion, and alignment with U.S. recruitment laws. The focus is to help organizations reduce their costs with selection processes, attract talent, and consequently have more diverse hires through our anonymous video interview model,” CEO Camilla Yochabell told Forbes.

The seed round will be used to help the company expand into the U.S. market as well as for marketing and product improvement purposes. Jobecam plans to drive the adoption of the tool for university student admissions, it said. The company is already in talks with investors in the U.S. for a potential bridge round of $2 million U.S.

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