A new online marketplace for selling luxury watches has launched in the U.K. Sell My Watches aims to provide a seamless and hassle-free way for customers to sell their watches.

It promises a fair and transparent valuation process that prioritizes the emotional and historical connections of each watch, which, it says differentiates it from other watch marketplaces.

The platform features a user-friendly interface so customers can quickly and easily upload the details and image of the watch they want to sell. The platform also offers information about watches and educational resources and a supportive community of likeminded, enthusiastic horologists. The company accepts a wide range of watch models, including Rolex, Omega, Tag Heuer and Breitling.

Customers can sell online by completing a simple online form or use the website’s consignment service, where the company can sell directly to British luxury watch dealers. A range of dealers can make offers for each watch put up for sale. Payments are made securely and the same day as an offer is accepted. Watches are sold risk-free and the service uses fully insured shipping.

Sell My Watches says it targets a diverse audience, including people who want to sell their watch for financial reasons, because they have inherited one and may not have a personal connection to the watch, to downsize their collection or to sell one in order to buy an alternative. It caters for new collectors who want to learn about horology and connect with other enthusiasts.

“We at Sell My Watches are dedicated to providing a seamless and meaningful experience for those looking to sell their watches,” said Carl Ashfield, founder of Sell My Watches. “By valuing not only the material worth but also the emotional and historical connections of each timepiece, we strive to create a trusted platform that unites watch enthusiasts.”

The platform’s user-friendly interface allows customers to upload their watch details and images quickly and easily, ensuring that each timepiece is showcased to its full potential. In addition, the platform offers educational resources and a supportive community for those new to the world of horology.


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