Global automotive technology company MotorK has entered advanced negotiations to acquire automotive retail solutions provider GestionaleAuto.com, according to a statement from the company.

MotorK is a leading SaaS provider for the auto retail sector in the EMEA region. The company has over 400 employees and eleven offices in eight countries. The company provides its customers with a suite of integrated digital products and services.

GestionaleAuto.com was founded in 2004 and is a leading SaaS provider in the Italian digital automotive retail market. It provides services and a suite of digital solutions for stock management, showroom capability and lead generation to over 2,000 dealerships in Italy. The two companies have signed exclusive and binding agreements and are working towards a quick conclusion of the deal.

The proposed acquisition aligns with MotorK’s M&A strategy as it aims to consolidate market share and strengthen its leadership position in Europe. MotorK said the acquisition will leverage the two companies’ complementary strengths and expand its offerings to a larger customer base, unlocking new growth opportunities in one of its core markets.

The two companies have similar sets of customers which means the integration should increase MotorK’s ability to access new customers. The combined offering will allow the integrated company to penetrate the large, growing and what MotorK describes as a “still largely underserved” market of independent dealers.

The company also expects to be able to take advantage of cross-selling opportunities as MotorK’s digital platform can be introduced to GestionaleAuto.com’s enlarged customer base, driving further recurring revenues for the group, according to MotorK.

“By adding its strong brand and excellent customers’ relationships to the Group, we will provide an additional platform for growth in one of our core markets,” said Marco Marlia, co-founder & CEO of MotorK. “Together, we can introduce our innovative digital products to a wider network of dealerships and accelerate the growth of the enlarged business.”

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