Leading Croatia-based marketplaces operator Njuškalo has redesigned both its landing page and app and introduced a new categorization system for listings.
The company has introduced a new marketplace category that contains all ads from “a needle to a locomotive.”
“This is only the first step in the continuous development of … Njuškalo with a greater focus on personalization and dynamic content,” the company said in a LinkedIn post.
“Before we started this initiative, we had no 360 view of the customer, many manual steps, bad quality due to missing validation and a long time to market when we needed to introduce new products,” Slobodan Vučen, senior project manager at Njuškalo, wrote in a case study.
Founded in 2007, Njuškal is part of Styria Media Group, which operates in Austria, Croatia and Slovenia. Apart from general goods, Njuškal is also active in jobs, real estate, automotive and tourism.
According to Similarweb, Njuskalo.hr had 12.3 million visits in April, putting it significantly ahead of its rivals, which include Oglasnik.hr.