Japan-based marketplace operator Mercari Inc. has assigned Naoki Aoyagi the additional role of marketplace CEO.

Naoki Aoyagi, Mercari Marketplace new CEO

Jeff LeBeau

Aoyagi (LinkedIn profile), who has been working with Mercari for almost six years, is already serving as senior vice president of the Japan region and head of Mercari Group’s Japan businesses.

He takes over the new role from Jeff LeBeau (LinkedIn profile), who has been appointed vice president / chief product officer at Mercari marketplace.

Mercari was founded in 2013 and launched in the U.S. the following year. The company’s Japan region covers marketplace and fintech businesses, accounting for 75% of the group’s revenue, with the remainder coming from the U.S.

“As head of Mercari Group’s Japan businesses, Aoyagi’s focus has been on enhancing the strategic elements of Mercari Group’s businesses in Japan, including the Mercari marketplace app, the Merpay mobile payment service and the Mercari Shops e-commerce platform,” Mercari said in the hiring announcement.

“Going forward, by assuming the role of chief executive officer of the marketplace business, he will strengthen collaboration between the marketplace and fintech domains and further enhance group synergy to achieve business growth.”

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