Automotive marketplace AutoTrack.nl has unveiled a rebranding, in addition to revised tech that it says will accelerate the decision-making process of car buyers.

Owned by Automotive MediaVentions (AMV), AutoTrack is one of the leading auto sites in the Netherlands.

“With this major update, AutoTrack is breaking new ground. With a personal approach and extensive, clear information, we help even the most indecisive car seeker to make a well considered choice faster. This means that AutoTrack will deliver even better quality leads and even faster decision makers,” it said in a new release.

“The technology behind the website is being completely revised, and we are constantly working on an environment that is as fast, stable and safe as possible.”

AMV is part of media houses DPG Media and MediaHuis. They also run Gaspedal.nl, which is used-car search engine/aggregator that displays results from 2,000 sites, and AutoWereld.nl, which enables dealers and private individuals to sell used cars.

Moving into transactions, AMV bought digital auto retailer Bynco from AutoBinck Group in March this year.

AMV’s key competitors in the Netherlands include AutoScout24.nl, Viabovag.nl and Adevinta-owned horizontal marketplace Marktplaats.nl.

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