Schibsted Ventures — the investment arm of Norway-based marketplace operator Schibsted — has invested NOK10.0 million ($945,000 U.S.) in car-delivery company Gire as part of a NOK20.0 million second round of investment in the company. Like Schibsted, Gire is headquartered in Oslo.

Norway-based Møller and Denmark-based Semler also participated in the round, with each providing NOK5.0 million. These companies operate Volkswagen dealerships in their respective markets.

Gire operates a b-to-b marketplace for flexible on-demand car transportation. With the rapid development of new business and sales models, new services and new consumption patterns, there is a growing need to move cars between players in the industry, Schibsted noted in a press release. Operating in Norway, Sweden and Denmark, Gire currently has around 250 drivers.

Schibsted added that Gire Mobility had built a marketplace that quickly and easily matches assignments from the automotive industry with competent drivers. Gire’s clients include car dealers, leasing companies, car-sharing services and rental companies.

The deal is thus a bet by Schibsted on the growth of digital auto retail and alternatives to car ownership, such as long-term rental.

“When cars are shared between private individuals, rented out in completely new ways and sold over the counter in one place and delivered from another, there is clearly a need for players like Gire. We see that the need for the service has been proven by the market and are happy to be part of the journey ahead,” said Mats Staugaard, investment manager at Schibsted Ventures.

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