Refurbished-electronics marketplace EasyCep, which raised $11 million U.S. at a $100 million valuation last year, has selected Qatar as the springboard to expand internationally.
EasyCep, headquartered in Istanbul, Turkey and founded in 2018, is known as the pioneer of refurbished mobile phone market in Turkey. The global expansion is part of the plan it unveiled at the time of series A funding last year.
The marketplace is already procuring old mobile phones from consumers in Qatar. It’s also formed cooperation with the country’s leading telecom operator Ooreddeoo with 21 stores; electronic device and technical service supplier Starlink with 18 physical outlets and Lulu Hypermarket, according to a news release.
“We started our international operations from Qatar with the aim of becoming a global player,” said EasyCep CEO Mehmet Akif Özdemir.
“We aim to introduce renewed device expertise to other countries in the near future and expand our market.”
EasyCep recorded 15-fold growth last year, echoing the boom in secondhand electronics market. Its competitor GetMobil posted 12-time growth in key metrics of buying and reselling in eight months and raised $1.5 million.