Industry-agnostic e-commerce company The Platform Group has appointed an advisory board at Germany-based car subscription platform ViveLaCar, in which it acquired a majority stake in January this year.

The board includes Christoph von Tschirschnitz (former CEO of both BMW Group Central and Southeast Europe and Sixt Mobility Mobility Consulting) as chairman, Dr. Reinhard Schmidt (former CEO of HeyCar), Dr. Dominik Benner (CEO of Fashionette AG, who is the representative of The Platform Group majority shareholder Benner Holding), and investor Sevilay Wilhelm.

Board members from ViveLaCar itself are Christian Rudolph (CEO), Florian Müller (Co-CEO), Sara Bay (COO) and Mathias R. Albert (founder).

“We look forward to a close exchange with the new advisory board and are very proud to be able to combine so much concentrated competence and expertise there,” said Bay.

“We will strengthen the ViveLaCar brand and further optimize all processes. It remains our claim to be the leading car subscription provider with the best service and absolute customer orientation,” said Müller.

Meanwhile, ViveLaCar reports that its integration of Cluno will be completed by the end of this month. The Stuttgart-based company acquired Cluno — the Germany-based car subscription business of U.K.-based digital auto retailer Cazoo –in February this year.

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