Used-car marketplace Guazi.com, which recently pivoted to c-to-b-to-c from c-to-c model, has officially launched a 7-day test drive service for used-car buyers, reports DoNews.
With an inventory of 70,000 used cars, Guazi introduced the 7-day trial to benefit from the buyer-oriented market that is evolving in the wake of new regulations related to vehicle inspection and consumer growing interest for secondhand cars.
A survey found 77% of consumers prefer accuracy and transparency in information about the price and conditions of used cars.
Guazi recently rolled out the service at a small scale to later discover that its user satisfaction had improved to more than 90% and user net promoter score (NPS) increased to 53 points. The NPS of dealers participating in the 7-day trial service was also found to have jumped to 68 points.
Established in 2015, Gauzi.com stopped taking ads directly from private individuals, who can sell their used cars via auction at ChesuPai, which is a subsidiary of Guazi.
The auto marketplace’s competitors include Dongchedi.com, AutoHome and Yiche.