Turkey-based refurbished electronics marketplace EasyCep has launched in Azerbaijan in collaboration with local b-to-b ICT service provider Azerconnect. Azerbaijan is EasyCep’s second international market, after Qatar, where the company launched earlier this month.

The agreement with Azerconnect will enable EasyCep to purchase used smartphones from consumers through 19 outlets operated by telco Nar in the country. EasyCep will later launch an online marketplace for Azerbaijanis to buy refurbished devices.

EasyCep, which pioneered the refurbished smartphone phone market in Turkey in 2018.

In Azerbaijan, the secondhand goods market is dominated by such general marketplaces as Tap.az and Lalafo.az.

“We see in the markets we entered that consumers appreciate the advantages of the renewed phone and the transparent, reliable and comprehensive services of EasyCep,” said co-founder and CEO Mehmet Akif Özdemir (LinkedIn profile).

“We aim to introduce other countries to our company’s renewed device expertise and expand our market in the near future.”

EasyCep has raised $12.2 million U.S. according four funding rounds, according to Crunchbase, with an $11.0 million funding round in March this year valuing the company at $100 million.

With 25% annual growth, Turkey’s refurbished mobile phone market is one of the fast-growing in the world. The room for growth is significant, with the number of used smartphones sold amounting to a mere 1% of the total number of new devices sold, according to BloombergHT, citing data from the Information Technologies and Communications Authority (BTK).

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