Russia-based marketplace horizontal Avito’s Uslugi (services) vertical has launched a marketing campaign aimed at attracting service providers to the site.

The new one is meant to encourage the trades to set up profiles on Avito, says Maria Petrenko, head of marketing communications at Avito Uslugi.

“The new autumn campaign will be the first large-scale communication with an audience of craftsmen and will tell them about the possibilities of the platform for developing their business,” said Maria Petrenko, head of marketing communications at Avito Uslugi.

This comes after Avito Uslugi launched a marketing campaign last month to promote its home repair and maintenance services to Russian consumers.

As with its previous marketing effort, Avito is running a series of videos depicting everyday situations where people are in desperate need of professional help to fix problems in an effort to persuade service providers that they will find new customers on the site.

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