In an indication that it is pivoting towards a phygital model, Madrid-headquartered digital auto retailer Clicars is to open showrooms in Valencia and Zaragoza. 

According to the company’s LinkedIn post, “The objective is to offer an even better shopping experience to our customers so they can choose to buy or sell their cars in Clicars as they prefer — through our innovative ecommerce or an unbeatable experience in our physical points of sale.” 

These are difficult times for digital auto retail in Spain, with HeyCar having recently left the market and local player Niw in the process of doing so. 

Meanwhile, Clicars saw revenue decline by 11.0% year on year (y-o-y) to €77.2 million ($84.1 million) in the three months to June 2023. During the nine months to June, revenue at the company fell by 5.3% y-o-y to €259 million. 

Clicars is a subsidiary of Paris-based Aramis Group. Aramis itself is 70% owned by car manufacturer Stellantis Group, which was formed by the merger of PSA Group and Fiat Chrysler. Apart from France and Spain, Aramis also operates in the U.K., Italy, Belgium and Austria. 

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