Prosus-owned OLX Poland has appointed Filip Fiedorow as its new Chief Marketing Officer (CMO) for the horizontal marketplace, OLX.pl.
Fiedorow (LinkedIn profile) has taken over from Marcin Sienkowski (LinkedIn profile) who left the company. Fiedorow has over 20 years of experience in the marketing industry. Previously, he worked as CMO for companies such as Netto Polska, IKEA, and Lidl Polska. He also served as a brand manager for Allegro.pl for several years.
In his new position, he will be responsible for overseeing the overall marketing communications of OLX in Poland, which includes managing internal marketing teams and collaborating with external advertising agencies.
OLX.pl is the largest general classifieds site in Poland and recorded a total of 97.1 million website visits in September, according to SimilarWeb.