Australia-based Digital Classifieds Group (DCG) has acquired real estate marketplace Lamudi in Indonesia and the Philippines from Dubizzle Group (formerly EMPG), DCG confirmed today.

Previously, the media reports were doing the rounds that DCG was in talks with Dubizzle for takeover of Lamudi assets (we reported on it here).

The deal, following the DCG’s acquisition of Bangladesh-based real estate marketplace BProperty in January, “propels the group to be Asia’s second-largest property portal operator,” active in 5 high-growth Asian markets with a global workforce of more than 900 staff members, DCG said in a news release.

“DCG and Lamudi have shared a similar vision for many years; to provide the best and most trusted platform to transact property in their respective markets. Both companies have delivered on this promise, and I’m confident that Lamudi will continue to achieve new highs under DCG. This is an exciting new chapter for Lamudi and our staff,” said Kian Moini, Lamudi CEO and founder.

Germany-based tech incubator Rocket Internet launched Lamudi in 2013 and in 2020 its global operations were acquired by EMPG. Early this year, Lifull Connect, part of Japan-based Lifull and operator of DotProperty and other marketplaces, bought Lamudi in Mexico.

“Lamudi, under the stewardship of the Dubizzle Group and the management team, have created dominant classifieds and transactional property marketplaces in two of Asia’s most exciting markets: Indonesia and the Philippines. Our vision is to build a market leading classifieds group in South East Asia, a region of incredible opportunities, and this acquisition is a catalyst to delivering this vision. I am incredibly excited to enter these markets and welcome the Lamudi team to the DCG family,” said DCG Group CEO Mathew Care.

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