ReAlpha, a start-up investor in short-term rentals, announced the commercial launch of GENA, a tool that uses generative AI to create eye-catching residential listings.

GENA crafts property descriptions that reflect the unique characteristics of each property, allowing residential real estate owners and investors to save time, differentiation and entry into the market, according to the product announcement.

GENA caters to a diverse spectrum of real estate needs, serving short-term rentals, long-term rentals and residential sales, the company said. It helps create listings suitable for Airbnb, VRBO, Zillow, Realtor and multiple listing services.

Based in Dublin, Ohio, ReAlpha launched in 2021 with a mission to acquire residential properties at scale with the help of technology that identifies homes with potential to turn a profit. The company began trading on the Nasdaq in October

ReAlpha invests in homes, converts them into short-term rentals, and sells minority interest in them to outside investors. GENA was developed for the company’s internal use, and was originally called BnBGPT. It was renamed GENA to appeal to a market beyond vacation-home investors.

“Introducing GENA advances our long-term strategy to deliver transformative real estate AI solutions that have the potential to redefine the broader real estate landscape,” said Giri Devanur, CEO of ReAlpha. “With GENA, we were able to synergize our existing proprietary AI model with the latest advancements in large language models to create a groundbreaking product that meets the need of a large and growing market.”

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