The real estate vertical of the world’s top classified marketplace, Russia-based Avito, has entered into a long-term partnership with Samolet Group, one of the largest developers in Moscow and the Moscow region.

Samolet will list all of its properties on Avito Real Estate, while the latter will create special formats to promote the developer, e.g. a dedicated Samolet branded page linked to its landing page, as well as links to the developer from other resources on Avito Real Estate. Samolet ads on Avito will carry extra photos, videos and tags, and Avito Real Estate’s recommendation mechanism will help users find the best possible options, says Dmitry Alekseev, head of Avito’s primary real estate.

“Such partnerships allow Avito to provide users with the maximum selection of new buildings and the best housing prices. We now have more than 12,000 apartments in 43 of the developer’s residential complexes. With developers, we can share our accumulated expertise in working with an audience of almost 40 million people and offer the most effective tools for attracting them to our projects,” he added.

Samolet, for its part, believes it will attract new traffic to Avito Real Estate while helping itself to find new customers.

“This is a very cool and truly large-scale cooperation that will help us grow even faster in key metrics of marketing and business in general. I am confident that the special formats and options that the Avito team has developed will help achieve the planned goals of our cooperation,” said Dmitry Forman, digital director at Samolet.

To kick off the partnership, Avito and Samolet have just run a joint promotion offering Avito Real Estate users an extra 2% discount on apartments.

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