Spain-based motorcycle reconditioner Mundimoto is to open physical stores in Madrid and Malaga before the end of this month and is planning two more — in Valencia and Seville — in the near future, El Periodico reports.
Mundimoto buys, reconditions and sells used motorcycles — in addition to offering long-term motorcycle rentals and selling new electric motorcycles.
The Madrid store will open on Nov. 20, while the outlet in Malaga will throw open its doors on Nov. 27.
The Barcelona-headquartered company — which also operates in Italy — already has one store — adjacent to its reconditioning workshop in its home city.
According to Mundimoto CEO and co-founder Josep Talavera, the Barcelona outlet accounts for 30% of its income. He added that such stores are aimed at attracting an audience that feels more comfortable physically interacting with the motorcycle prior to purchase.
“We are not taking mega premises; they are establishments of 1,000 square meters (10,764 square feet) in the center of the city with not very high rents. If it works, we can scale it,” Talavera said.
He further noted that the company was already EBITDA positive in Italy and that its rental service now had close to 1,000 active users.
Mundimoto is not the only reconditioner in Spain going down the ‘phygital’ route — Last month, Madrid-headquartered, Aramis-owned used car reconditioner Clicars opened a second physical outlet in Zaragoza and is planning a third in Valencia.
