U.K.-based dealer facing EBay Motors Group and its consumer website Motors.co.uk have become a single brand called Motors.

The business will continue to provide dealers with advertising packages on EBay and Gumtree and their will be no immediate changes to their advertising products.

The new combined entity has changed its branding after 15 years and unveiled a new identity with a green theme and will launch a new mobile app early in 2024. The rebrand is part of ongoing investment in the company after its acquisition in 2021 by O3 Industries and Novum Capital.

The company was launched in 2007 by the Daily Mail & General Trust, before being sold to Cox Automotive in 2010, then sold to Gumtree, which was eventually bought by O3 Industries and Novum Capital.

“The market for buying and selling cars has fundamentally shifted, so it is time to rethink how advertising platforms best support their consumer and trade audiences,” said Chief executive Barry Judge said chief executive Barry Judge, who was appointed in October 2022.

“We know from our latest Digital Touchpoints Survey of 3,000 car buyers that they are visiting more websites than ever before, currently averaging 4.2 compared with 3.5 in June 2021.

“That’s why it is important for us to continue to provide retailers with a single access point to multi-site advertising through our partnerships with eBay and Gumtree.”

Motors said it will make further announcements of major investments to support the new strategy in the coming weeks.


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