Russia-based marketplace Avito has signed up to an AI Code of Ethics developed by the AI Alliance Russia in cooperation with academics in the country. The AI Alliance brings together leading Russia-based technology companies to develop and implement AI in education, scientific research and business.
The Code of Ethics has already been signed by the likes of Sberbank, Yandex, VK and Rosbank. Avito revealed its participation during the AI Journey international conference held by Sberbank on November 22-24.
Avito AI algorithms are implemented in all key processes — including registration, ad placement, content personalization, monetization, reputation system, logistics and support — according to Avito managing director Vlad Fedulov. The continuous development of technology and the addition of new services could significantly improve the customer experience, he added.
“Artificial intelligence accompanies users throughout their stay on the platform. More than 150 algorithms analyze 30 billion user clicks every day, constantly learning and improving. Artificial intelligence moderates 99% of ads, protects people on the platform from unscrupulous users, creates a personalized feed and helps buyers and sellers find each other faster. Joining the AI Code of Ethics is an important and logical step for us, which will help to increase user awareness and trust in Avito’s high-tech products powered by AI,” he added.
Deputy Prime Minister Dmitry Chernyshenko told the conference that companies would have to use AI to receive state subsidies. “By order of the President, the use of artificial intelligence will become mandatory for all companies that plan to receive any subsidies from the federal budget. Starting next year, we will test this approach at enterprises whose annual revenue exceeds RUB800 million ($9.0 million U.S.)” he said.
Meanwhile, Prime Minister Mikhail Mishustin has instructed a number of ministries to develop a national “data economy” project and create both AI-driven data processing tools and an AI network that would be made available to the state by the end of next year.