U.K.-based fashion marketplace Depop is running a series of pop-up shops across several British cities.
It has formed a six-month partnership with retail pop-up provider Sook to host the events in “iconic” retail spaces including Oxford Street in London, the Birmingham Bullring, Liverpool One and Edinburgh’s St. James Quarter.
The series of events will begin with four immersive pop-ups in London in November and December, with the aim of “encouraging more people to shop secondhand while reviving the high street for the Christmas Party season.”
Other goals are “encouraging sellers to connect with their fans in real life, to reaching new audiences of fashion-conscious consumers in the capital.”
Depop said the event — which will be rolled out to other cities next year — was being held through ‘Powered by Depop’, a program giving sellers the tools to take their business offline, and aimed to promote the purchase of circular fashion.
“By partnering with Sook, we hope we can reach and inspire more people to look to circular fashion options that are kinder to the planet, rather than buying new,” said Steve Dool, director of brand and marketing at Depop.
John Hoyle, founder of Sook, added, “We are very excited to be partnering with Depop to elevate the businesses of young entrepreneurs and help increase access to circular fashion in real life across the country. This new partnership is in line with our goal of supporting brands in bringing their vision to life, and is reflective of the growing appetite amongst UK consumers to shop more consciously.”
Simon Beckerman founded London-headquartered Depop in 2011 as a social network for Pig magazine readers to purchase items from the publication; later realizing that users also wanted to sell items, he relaunched the app as a marketplace.
Depop has approximately 30 million registered users and had 3.3 million active buyers and 1.8 million active sellers at the end of last year. Its competitors include ThredUp, Poshmark, Grailed and StockX.